C 81 / M 19 / Y 5 / K 0 R 0 / G 167 / B 225
CJK Co., Ltd. is dedicated to protecting the value of clean water.
CJK Co., Ltd.
Always return to the mindset
we had at the very beginning.
Always stay humble
and keep a modest heart.
Always be adaptable to keep pace
with a rapidly changing world.
To communicate CJK’s creative corporate image—built on credibility with customers and responsiveness to a changing business environment—we redefined our brand identity around the value of "protecting the worth of clean water," a growing corporate asset.
This led to the development of a new brand system based on C(Clean), J(Joyful), and K(in Korea), forming the acronym CJK and establishing our visual identity with clarity and meaning.
The overall design combines a soft yet solid style to reflect the sincere value of water—its discovery, sharing, and creativity—while portraying CJK as a trusted and forward-thinking brand.
C 81 / M 19 / Y 5 / K 0 R 0 / G 167 / B 225